3 Second

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3 Seconds: The Power of Thinking Twice



Just three seconds. The time it takes to make a decision. That's all that lies between settling for 'Whatever' ... or insisting on 'Whatever it takes.' 3 Seconds shows how to unleash the inner resources that can move you to a whole new level of success. It comes down to six predictable impulses that most of us automatically accept without a second thought.

You can replace them with new impulses that lead toward impact and significance. For instance, it takes Three Seconds to ... Disown Your Helplessness: The First Impulse: 'There's nothing I can do about it.' The Second Impulse: 'I can't do everything, but I can do something.' Quit Stewing and Start Doing: The First Impulse: 'Someday I'm going to do that.' The Second Impulse: 'I'm diving in ... starting today.' Fuel Your Passion: The First Impulse: 'I'll do what happens to come my way.' The Second Impulse: 'I'll do what I'm designed to do.' Inhale ... exhale ... the difference of your lifetime can begin in the space of a single breath. The decision is yours. Start today.

This books is a five star book for two good reasons:

1) The author gives you practical self-talk phrases to replace common thinking that leads to pessimism.

These phrases are the answer to, "How do I become more optimistic?" For example, the phrase "I love a challenge" is useful as an alternative thought to "I don't know how I'll get through this". We know from years of psychological research and analysis that "what you repeat you believe" as long as the thing repeated is not countered with strong evidence. The reality is that by repeating to yourself "I love a challenge" you are likely to begin seeing challenges as positive instead of negative.


2) Chapter 3, It Takes 3 Seconds to Fuel Your Passion, is a ten star chapter by itself.

This chapter is one of the best summaries of developing passion that I've ever seen. I've told my seminar attendees for a decade now that your energy comes from your passion more than your plate. By this I mean that while eating right and exercising are important they do not give you the amazing energy of a driving passion. This chapter gives you the clear steps to creating passion. Get a vision "of the future that gives passion in the present." In other words, don't just envision "a" future, but envision a future that quickens your heartbeat and excites you to action. Purpose is the propelling force behind passion.


I often tell my students that purpose leads to passion. Passion leads to energy. Energy leads to action and actions produce results. It all starts with your vision or purpose.


This book was inspiring and I think you'll find it very helpful.

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